| Put email to work for you.
Email marketing is an effective technique to build your business, because emails are easy, inexpensive, and—most importantly—proven to drive sales. With Sage E-marketing for ACT!, you can easily build powerful emails or import templates you've already created and edit them using a simple online tool. Use those templates to develop custom landing pages for easy execution of cohesive, integrated marketing campaigns. Once your email campaigns are complete, send them using our smart sending features, like Send Now, Schedule to Send, and Send As. With top-notch deliverability standards, including ISP Relations and Spam check, you can be sure your emails make it to your contacts' inbox.
Nurture prospects automatically.
Create powerful, multi-step nurture or Drip Marketing1 campaigns, then drop contacts into a campaign designed just for them. With Sage E-marketing for ACT!, Drip Marketing gives you the ability to create a sequence of messages that are automatically delivered to your contacts at the right time. It uses intelligent technology to send messages to some contacts based on their interactions with previous messages and to others based on the info you have in your database.
Qualify your sales leads.
Don't waste time cold calling when you can see your most interested contacts by viewing their interactions with your emails. Sage E-marketing for ACT! includes a call list that gives you insight into who your most interested recipients are, making follow-up quick and effective. As your contacts open and click on your email campaigns, Sage E-marketing for ACT! assigns a score to each contact based on their interaction with your emails—right from the contact in Sage ACT!. It then gives you a ranked, qualified list of who you should call first. Further, you can use Sage E-marketing for ACT! reporting features to view graphical and more detailed data, including info on emails opened, clicked, bounced, suppressed, and more. Then, you can use this info to improve and perfect your future marketing efforts.
Get more detail on your customers.
Use surveys to better understand your customers by simply adding a link to a List Updater survey inside an email. Ask your customers to sign up for your enewsletter, register for your events, update their contact information, and more. Use that valuable info to make more educated marketing decisions.
Grow your prospect database.
Use web forms to collect info from interested prospects. For example, add a web form to your website and collect info from visitors. Once the web form is complete, the info is transferred into Sage ACT! and a new contact is created. It's an easy way to grow your contact list with little ongoing effort from you. |
