Fiesta Bowl Scores Sponsorships With Sage ACT! Contact and Customer Management System and Sage E-Marketing for ACT! Connected Service
12/28/2010 8:00:00 AM
Organizers of the January 1, 2011, Tostitos Fiesta Bowl and January 10, 2011, BCS National Championship football games use the Sage ACT! contact and customer management system and Sage E-marketing for ACT! to develop and manage corporate sponsorships. The Fiesta Bowl organization began using Sage ACT! earlier this year and attributes an additional $1.5 million in sponsorships generated to its use.
Date: Dec. 28, 2010
Publication: msnbc.com
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